The internet-driven world and the growth of social media have introduced a new marketing buzzword; user-generated content (UGC).
User-Generated Content (UGC) has been the talk of the town for years. Unfortunately, it’s never been leveraged to its highest potential, until now! Gone are the days when people bought products due to celebrity endorsements. Today, brands are seen as experiences that users have and love to share.
New-age businesses are tailoring their marketing plans to accommodate brand advocates. These advocates compliment marketing campaigns by promoting a brand, product or service through word of mouth referrals and UGC.
So, What Is User-Generated Content?
User-generated content is any content that has been created by users or fans of the product or service. This content can be in the form of:
and so on.
Users create UGC because of their positive experience and relationship with the brand. It is a promotion, considered to be far more genuine than advertisements done by the brand itself.
For the modern consumer, UGC is a good indicator of the brand’s reliability. It thereby acts as an influencer, inducing trial for a product or service.
One classic example of how UGC was induced through brand personalisation is the “Share a Coke” campaign by Coca-Cola. The company introduced personalized bottles with names of consumers printed on them. This gave people an emotional incentive to indulge in UGC. Customers were encouraged to take pictures of themselves with their personalized bottles and share them on social media. This transformed the customer into the advertiser.
Statistic Reference Credit: https://www.iab.com/insights/user-generated-content-for-marketing-and-advertising-purposes/
The result? A successful campaign for Coca-Cola that stood out in the clutter of celebrity endorsements.
What Can UGC Do for Your Brand?
Is it just another one of those marketing jargons or a one-off marketing tactic? Will it work for your brand as well as it did for others? Well, you probably have several questions. In this article, we bring you the blaring benefits of UGC that make it the need of the hour for every brand:
Adds Credibility to Your Brand:
Consumers today are not passive and do not rely on ads and billboards to make their purchase decisions. In this online world, paid reviews are becoming rampant. Brand advocates creating user-generated content can add another dimension to your content marketing strategy. Reviews, pictures, videos and tweets coming from real users, carry a lot more weightage than celebrities and social media influencers.
More Creative Content At Lesser Cost:
Using the right mix of marketing and advertising, along with user-generated content, can enhance brand engagement by 28%. This brand engagement helps in making your brand stand out in the cluttered market. With limited resources and slashed marketing budgets, marketers find it a challenge to get creative with content. User-generated content is one of the best ways to get creative content out, without causing a dent on your marketing budget.
Get Real Conversations:
For years, marketers have struggled to find ways that would strike the right chord with target consumers and get them talking. The consumer of today has a voice and wants to be heard. Marketers who use this voice manage to create talking points for the brand. This works more than any advertising campaigns and yields a much higher ROI.
In a market space that is driven by a severe attention crisis, user-generated content is a great way to catch the attention of your users. This can be done through your real brand heroes, i.e. your brand advocates. Specific detailing and strategizing are required to get your brand advocates to talk about your offerings. This is a task a right brand advocacy agency can do for you.
Is user-generated content just what your brand needs? Are looking for a brand advocacy agency in India?
WOOP is the perfect platform for you! Contact us at firstname.lastname@example.org to know more.
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