Partner with India’s
most engaged community of
women consumers

2,339,749

user engagement actions and counting


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WOOP engagement boosts your Marketing ROI

Our unique platform combines intrinsic and extrinsic motivations to get consumers to spend 5+ minutes per log in
engaging with your brand.

How WOOP delivers deep engagement

Success Stories

  • APPLIANCES
  • HEALTH
  • BEAUTY
  • MOTHERCARE
  • HOME

Trusted by leading brands

30+ leading brands have engaged with Women of opinion like you on WOOP till now and new brands are joining every week

Hear from our clients

Arvind R P

Vice President – Marketing
Kaya Clinic

"Word of mouth is by far the most powerful driver of new customers for Kaya. WOOP provides us a structured and scalable model to motivate our customers to recommend friends and write online reviews of their experience. We have seen a very significant increase in online reviews after the WOOP engagement. Another advantage of this model is the direct link between consumers doing actions and helping Girl-child Education. This transparent social cause linkage elevates the engagement on WOOP beyond transactional rewards and builds positive associations with our brand."

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Pooja Baid

Director – Marketing, Health & Wellness
Philips Avent

“With anything related to their baby, mothers tend to be a bit skeptical & hearing something from other moms, will build that much more trust in the product & the brand.WOOP has given us a platform where peer support for nursing mothers and to be moms will further drive awareness around the adoption of breastfeeding practices and the various solutions available to help prolong breastfeeding to the extent possible.”

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Ketan Mohite

Category Head
Cipla

“WOOP is a powerful platform that allows us to engage with the right target audience, create genuine brand advocates & sustain engagement with trialists over a longer period of time. The ability to drive education in a fun way, generate advocacy, user-generated content & actionable insights makes WOOP a powerful tool for any marketer to leverage brand communities.”

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Hear why Consumers love WOOP

WOOP!!! This is the first-ever platform that listens to women’s opinions. I really can’t explain this in a few words. They give us some missions to complete. If you completed the mission then you will get rewarded for sure. Doesn’t this sound cool? You can earn money by simply completing some easy missions and you can help to create school days. It’s basically for those girls who cannot afford to study so WOOP helps them to study. Think ladies, your valuable time is making a school day for a girl and also helps you earn money and win so many gifts! I got to know about this from my sister and I have been recommending WOOP to everyone since. In today’s day and age, people are rarely responding to your messages but WOOP respond to and solves my issues within 24 hrs. You guys are doing an ace job literally. Blessings and love with you always!

Brilliant initiative ?? Education is a human right that should be given to all humans equally regardless of their gender, religion or nationality. Premised on the fact that education is a right and not a privilege, they are on their way to making sure that every girl gets her rights. I really appreciated your work and honesty! Because of you guys, millions of girls have the opportunity to develop their full potential and able to follow their dreams!?stay blessed. #woopindiananhikali lots of love and appreciation ??

WOOP is a great platform in today’s progressive India to be able to help girls who are denied even the basic right to education due to various unacceptable reasons. We not only gain knowledge about good health but also win rewards, in return making it a win-win situation :). I have found all the products and campaigns very much suitable for women, mothers, new mommies & kids; Keeping all their needs in mind! The best part of it is that we can help girls get education day by day by simply giving little time every day from our busy schedule and be a part of such a great social cause! It gives a feeling of satisfaction in the end.

WOOP!!! This is the first-ever platform that listens to women’s opinions. I really can’t explain this in a few words. They give us some missions to complete. If you completed the mission then you will get rewarded for sure. Doesn’t this sound cool? You can earn money by simply completing some easy missions and you can help to create school days. It’s basically for those girls who cannot afford to study so WOOP helps them to study. Think ladies, your valuable time is making a school day for a girl and also helps you earn money and win so many gifts! I got to know about this from my sister and I have been recommending WOOP to everyone since. In today’s day and age, people are rarely responding to your messages but WOOP respond to and solves my issues within 24 hrs. You guys are doing an ace job literally. Blessings and love with you always!

Brilliant initiative ?? Education is a human right that should be given to all humans equally regardless of their gender, religion or nationality. Premised on the fact that education is a right and not a privilege, they are on their way to making sure that every girl gets her rights. I really appreciated your work and honesty! Because of you guys, millions of girls have the opportunity to develop their full potential and able to follow their dreams!?stay blessed. #woopindiananhikali lots of love and appreciation ??

WOOP is a great platform in today’s progressive India to be able to help girls who are denied even the basic right to education due to various unacceptable reasons. We not only gain knowledge about good health but also win rewards, in return making it a win-win situation :). I have found all the products and campaigns very much suitable for women, mothers, new mommies & kids; Keeping all their needs in mind! The best part of it is that we can help girls get education day by day by simply giving little time every day from our busy schedule and be a part of such a great social cause! It gives a feeling of satisfaction in the end.

Momina Akhtar
Shakti Rupanwal
Prithvi Khade
Momina Akhtar
Shakti Rupanwal
Prithvi Khade

WOOP has created 300,000+ School days for Girls through Nanhi Kali

One of the reasons why women love WOOP is that it is easy for them to help those in need. Just by engaging with brands they like, women on WOOP create funds to support young girl education. 500 WOOP points help sponsor 1 day of school through Nanhi Kali, India’s leading NGO for Girl Child education.

Read their stories

Tried and tested since 2011

WOOP is proud to be associated with Advocaci, our parent company. We have created and managed Advocacy campaigns in 22+ countries in 16 languages across US, China, India, ASEAN, Europe, Middle East and LATAM.

The Team behind WOOP

Here’s to the people making this world a better place, one brand-conversation at a time.

  • Rashi Mittal Nair

    Co-Founder

  • Asit Gupta

    Co-founder

  • Priya Sood

    Head of Community

  • Nauzad Dubash

    Head of Digital Strategy

  • Ritika Kapur

    Head of Corporate Communications

  • Martina Leo

    Head of Brand Campaigns

  • Anju Mittal

    Head of Operations

  • Pratiksha Wadhwa

    Community Specialist

  • Adora D’mello

    Business Development

  • Agnes Sunny

    Campaign Specialist

  • Sudhan Kumar

    Operations Specialist

  • Sarita Vivek

    Content Specialist

  • Rashi Mittal Nair

    Co-Founder

  • Asit Gupta

    Co-founder

  • Priya Sood

    Head of Community

  • Nauzad Dubash

    Head of Digital Strategy

  • Ritika Kapur

    Head of Corporate Communications

  • Martina Leo

    Head of Brand Campaigns

  • Anju Mittal

    Head of Operations

  • Pratiksha Wadhwa

    Community Specialist

  • Adora D’mello

    Business Development

  • Agnes Sunny

    Campaign Specialist

  • Sudhan Kumar

    Operations Specialist

  • Sarita Vivek

    Content Specialist

 

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