Brand Strategist

Gather feedback from sales and analyze consumer behavior to define our company’s positioning
Craft our differentiation strategy
Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
Conduct competitive research to identify our strengths and weaknesses
Design promotional campaigns for new products and markets
Develop our social media strategy
Assess the performance of our advertising campaigns and events
Analyze market trends and identify new opportunities and challenges