The maximum no. of shares in a month can be close to around 20,000 on full capacity. This effectively means a reach of 20 lacs per month.
Category Archives: Advocacy: High Reach FB Share
How many consumers will do a brand share?
This depends on the industry. It ranges between 20-40% of the no. of users engaged.
Can we control WHAT the content is that consumers are sharing?
We work with brands to identify the content they already own that is most likely to be shareworthy. So yes, in that respect, the brand can control what the consumers finally share on their timelines.
Are you able to track how many shares have happened?
Yes, our Facebook and Instagram API’s show us that.
How do you calculate the impressions or reach from the shares that happen?
Different agencies calculate this differently. From our platform analytics (as an average across all the campaigns we have run), we know that we have 60 impressions and 20 unique reach per share. But often agencies quote this basis 70% of potential friends reached on Facebook. With that logic, we would have approximately 237 people reached […]
What are the various forms of Advocacy you can offer?
WOOP offers a variety of advocacy formats including: 1. Social media conversations (Facebook, Instagram, Linkedin) 2. Dark Social (Whatsapp, Closed FB groups) 3. SEO-linked platforms (Quora, Google Maps, YouTube) 4. E-Commerce Platforms (Amazon, Flipkart, FirstCry, Nykaa)
