The maximum no. of shares in a month can be close to around 20,000 on full capacity. This effectively means a reach of 20 lacs per month.
This depends on the industry. It ranges between 20-40% of the no. of users engaged.
We work with brands to identify the content they already own that is most likely to be shareworthy. So yes, in that respect, the brand can control what the consumers finally share on their timelines.
Yes, our Facebook and Instagram API’s show us that.
Different agencies calculate this differently. From our platform analytics (as an average across all the campaigns we have run), we know that we have 60 impressions and 20 unique reach per share. But often agencies quote this basis 70% of potential friends reached on Facebook. With that logic, we would have approximately 237 people reached […]
WOOP offers a variety of advocacy formats including: 1. Social media conversations (Facebook, Instagram, Linkedin) 2. Dark Social (Whatsapp, Closed FB groups) 3. SEO-linked platforms (Quora, Google Maps, YouTube) 4. E-Commerce Platforms (Amazon, Flipkart, FirstCry, Nykaa)