How do you calculate the impressions or reach from the shares that happen?

Different agencies calculate this differently. From our platform analytics (as an average across all the campaigns we have run), we know that we have 60 impressions and 20 unique reach per share. But often agencies quote this basis 70% of potential friends reached on Facebook. With that logic, we would have approximately 237 people reached […]

What are the various forms of Advocacy you can offer?

WOOP offers a variety of advocacy formats including: 1. Social media conversations (Facebook, Instagram, Linkedin) 2. Dark Social (Whatsapp, Closed FB groups) 3. SEO-linked platforms (Quora, Google Maps, YouTube) 4. E-Commerce Platforms (Amazon, Flipkart, FirstCry, Nykaa)