We have a WhatsApp API built-in as well, which makes it easy for women to share content on WOOP via WhatsApp. On clicking the icon, the phone books open up and sharing will share pre-loaded content onto their chosen contact or group pages. We can control the messaging.
WOOP is a great way to get multiple things done all together vs always recruiting the same user again and again for different contests and different UGC. The ROI of user acquisition for any contest goes up significantly.
We presume the reach of the content is the same as a regular FB post. However, the credibility of the UGC is a lot higher, and usually, engagement with the post is a lot higher as well.
Yes. We take explicit opt-ins from users to use their UGC for brand promotions. Having said that, it’s always best to get back to them and re-share what we intend to use and how, before doing so.
Both options are available. The UGC can be shared with only the brand, for future use, or directly on their social profiles.
WOOP can drive UGC posts on Facebook, Instagram, YouTube and Quora.