How is a Category Campaign better or different from a Brand Campaign?

In a category campaign, multiple brands are talking to the same consumer. They all get one mission. Think of it like a magazine, where the consumer value is very high. The benefit of a category campaign is that it’s more cost-effective and for the same amount of money, the brand can reach a higher no. […]

What are the different types of engagement formats that you have on WOOP?

WOOP ensured deeper engagement with a consumer by enabling them to play missions on our platform. These are byte-sized formats of consuming content. There are many different types of engagement formats such as myth vs facts, flip the cards, fill in the blanks, watch videos and much more that ensures a consumer has understood a […]