WOOP is not an agency but a platform. Several brands of similar categories are often on WOOP. There is no restriction for users to choose which brand they wish to engage with. However, if a user decides to advocate a specific brand, then we try and make sure they are not invited to promote a […]
Category Archives: Engagement
Will you be able to share details with us of consumers that have engaged with us?
If your brand is availing the leads facility, then after asking the consumers for permission, we will share the details.
How is a Category Campaign better or different from a Brand Campaign?
In a category campaign, multiple brands are talking to the same consumer. They all get one mission. Think of it like a magazine, where the consumer value is very high. The benefit of a category campaign is that it’s more cost-effective and for the same amount of money, the brand can reach a higher no. […]
How do you calculate that consumers have spent 10 minutes with the brand?
From our platform analytics, we can see that users spend approximately 5 minutes per session on WOOP. We can also see that the no. of sessions on average is 2. And thus the calculation of 10 minutes.
What are the different types of engagement formats that you have on WOOP?
WOOP ensured deeper engagement with a consumer by enabling them to play missions on our platform. These are byte-sized formats of consuming content. There are many different types of engagement formats such as myth vs facts, flip the cards, fill in the blanks, watch videos and much more that ensures a consumer has understood a […]