In addition to what Facebook already captures, we capture over 1000 data points such as health concerns, brand/category usage, psychographics and much more. This allows us to profile the users much deeper than the options available on Facebook.
The only way to register with WOOP is via Facebook, and hence the email and mobile provided are Facebook verified.
The reason WOOP can offer leads for Pregnant, New Moms and Older Moms for cheaper is because we have built a strong base targeted at this consumer segment. Thus re-targeting the same consumer becomes extremely cost-efficient for us. Also, we can monetize the same user with multiple-brands making it easier for us to stay competitive.
Engaged leads are Simple Leads + Engagement with the brand’s content like a video or an infographic and getting users to take part in a quiz to ensure they have spent time with the brand.
Profiled leads are Simple Leads + any three additional questions the brand wishes to ask. Like, what are your key health concerns?
WOOP will provide the brand with the user’s full name, city, verified email, verified phone number and in some cases, the DOB of the child. In addition to this, we will provide an explicit legal opt-in of the consumer agreeing for the brand to get in touch at a later stage.