“Word of mouth is by far the most powerful driver of new customers for Kaya. WOOP provides us a structured and scalable model to motivate our customers to recommend friends and write online reviews of their experience. We have seen a very significant increase in online reviews after the WOOP engagement. Another advantage of this model is the direct link between consumers doing actions and helping Girl-child Education. This transparent social cause linkage elevates the engagement on WOOP beyond transactional rewards and builds positive associations with our brand.”