WOOP stands for ‘WOmen of OPinion’. That is, women who have an opinion and like to share it with brands, companies, friends, and colleagues.

It is a simple 4 step process

• GET INVITED: You get invited to try and learn about new products and services, based on your profile and interests.
• DO FUN INTERACTIONS: You share your honest opinion with us and also friends via byte sized interactions called “missions”. You get points for doing missions.
• GET REWARDED: You redeem your points for rewards.
• CHANGE LIVES, BE FULFILLED: Your WOOP points are also converted into money and donated to Nanhi Kali, an NGO dedicated to Girl Child education. This means just by spending some time doing missions on your phone, you can help educate young girls.

By doing missions on WOOP not only can you have fun, learn some useful info but also win rewards for yourself and help educate little girls thus creating tomorrow’s Women of Opinion.

WOOP is perfect for those that love to try new products, services and hacks, getting insider info and offers and enjoy sharing their opinions with friends.

Brands are always looking for insights, ideas, reviews and feedback to improve their products and services. They also want genuine people like you to talk to their friends about them. WOOP makes it easy and efficient for brands to make this connection.

Any woman citizen of India with age > 18 years with a verified Indian mobile phone number can sign up on WOOP.

A Campaign contains Journeys related to a particular brand. You can see all the campaigns available to you after the log in on your WOOP home page or on 'Campaigns' page.

New Campaigns are available when brands and companies decide to work with the WooP community. At times there might not be any campaigns and at times there might be multiple campaigns available.

If your profile matches with the brand’s target audience we will invite you to new Campaigns via email. So watch out in your inbox for emails from Rashi.

If there is a certain brand you would love to connect with, please write to us. We will get in touch with the brand and let their marketing team know that consumers like yourselves are looking to share their opinions and engage with their brand.

A Journey exists within a Campaign and contains Missions related to that particular Campaign. You can see all the journeys available on a Campaign’s Home page.

Missions are simple and fun activities that enable you to earn points. They can be surveys, quizzes, product reviews, Facebook sharing, photo upload, video testimonials, store visit, inviting a friend and more.

There is no pressure to do all missions. However the more missions you do, the more things you will learn about the product and also earn more points and rewards.

Most missions can only be done once. However, if a mission can be done more than once it will clearly mentioned in the mission.

It takes a maximum of 3-4 working days for a mission to be verified.

If the brand decides to extend a campaign and add new journeys (and thus new missions and rewards) for selected users, then we will inform you via email. So watch out in your inbox for emails from Rashi.

On completing a mission you will see a message confirming that your response has been received. For some missions, you will be awarded your points immediately. For other missions, your response will need to be verified before you get the points. You will receive a notification when your response is approved.

We reward WOOPers for sharing their honest opinions regardless if it’s good or bad. So whether you love the product you tried through WOOP, or think it can be improved further, as long as you’re sharing your honest opinion you will get points.

You can also earn points by inviting friends to join a Campaign that you are part of. When a friend joins using your invite link and completes at least 2 missions you get additional points for every friend.

You can invite your friend to the campaign you’re a part of but you will not get any points for it, as she is already a WOOP member.

You can track your points history via the ‘Points’ tab on the Campaign’s home page. If you’re a part of 2 campaigns & want to know your points for campaign A, you’ll have to click on Campaign A and then click on the ‘Points’ tab in it. You can repeat the process for Campaign B.

Your Points are used for 3 things:

• Redeeming Rewards like coupons, gifts instantly
• Qualifying you for top rewards which are given out at the end of a campaign
• Support education of little girls. 50 WOOP points support 1 Girl’s education for 1 school hour, via our partner Nanhi Kali.

Broadly speaking there are 2 kinds of rewards on Woop. Redeem Rewards: These rewards can be redeemed by you if you have enough points and the rewards are still available i.e not already redeemed by other users. On redeeming such a reward you will get a notification as well as an email with details of the reward. Winner Rewards: These rewards can not be redeemed and are given out to the winners at the end of the campaign, based on certain criteria mentioned within the rewards description.

You can see the rewards available on the “Rewards” page of every Campaign. The quantity of rewards, number of points required and other criteria required for redeeming or winning the reward is clearly mentioned against each reward.

Physical rewards will be couriered to you and virtual rewards like e-coupons will be sent to you via email.

All the rewards that you have won or redeemed can be seen by clicking the “Rewards Won” tab on your Woop Home page.

An African proverb says, “If we educate a boy, we educate one person. If we educate a girl, we educate a family – and a whole nation.” By sending a girl to school, she is far more likely to ensure that her children also receive an education. As many claim, investing in a girl’s education is investing in a nation. However Government of India statistics reveal that only 3 out of 10 girls who enter class 1 complete class 10. At primary school level, over 45% of girls dropout of school. Research has shown that reasons for this dropout may be as minor as the girl child not being able to afford a school dress/uniform to go to school . Thus by supporting needy Girl Childs at primary school level we can make a real difference and contribute to a happier and prosperous India. Women of Opinion like you have had the fortune of the right educational opportunities in life. It only seems fit to support a cause that will help create more such Women of Opinion in the future.

We wanted to choose an NGO partner that specialises in educating the girl child, is well-known for its accountability and credibility and helps make the contribution as tangible as possible. Nanhi Kali is a well established NGO in the Girl Child education field since 1996 and has educated over 100,000 Girls. You can check out some of their success stories HERE

WOOP gets paid by brands based on the missions and points earned by you. From this money, we allocate Rs.8 for donation to Nanhi Kali for every 500 points earned by you, which is enough to fund the education of 1 girl for 1 day. The higher your WOOP points, the more the school days you can sponsor. It is as simple as that.

Our NGO partner Nanhi Kali needs Rs.3000 to sponsor a girl child between 1 to 5th grade for 1 full year i.e 365 days. That makes the contribution Rs.8 for one day of school.

No, you don't have to give up your points and rewards to help others. Your points are automatically turned into money for charity. This is the beauty of WOOP platform.

No you do not need to contribute any money. Just earn points by doing missions on brands you like and WOOP will automatically turn your points to donation for charity at the rate of 500 points = Rs.8 Doing good was never easier.

The more School days we can educate together the better it will be. However we have set a minimum target of 200,000 School days per year. That means we will make a donation of at least Rs. 16 lacs every year.

You can see the number of School days created by you, on the Home page after Log in. By clicking on the “heart” icon you can also see the School days created by the entire WOOP community and also the friends you have invited.

WOOP makes a donation towards Nanhi Kali collectively at the end of every 3 months.

All Woopers will be informed via email as well as notification in their account of the amount, date and mode of donation made to Nanhi Kali.

As you are not donating any cash no tax exemption is due.

You are welcome to make an additional cash contribution directly to the NGO.

WOOP will be directing all funds towards the cause of the girl child education via its NGO partner Nanhi Kali. At this point in time, WOOP will not be supporting any additional cause or NGO. Please feel free to contribute to them directly if you wish to.

The personal information you give is used as follows:

• Your areas of interests allow us to chose the right Campaigns for you.
• Your mobile number verification allows us to prevent duplicate accounts on WOOP.
• Your mailing address is needed to send physical rewards.

Rest assured, your profile information is not shared with any third parties. For more information on this, please refer to our privacy policy HERE.

You can reset your password if you created your account with email id.

• Click "Forgot password?" on the login form.
• Fill in your registered email address and the captcha code and you’ll receive an email with instructions to reset your password.

Note: If you created your account using Facebook, you cannot reset your password.

Your account password is linked to your Facebook account password. Any changes on Facebook password will be automatically updated on WOOP.

You can change your mobile number from your profile page. You will be required to verify your new phone number to successfully change your phone number.

WOOP will provide the brand with the user’s full name, city, verified email, verified phone number and in some cases, the DOB of the child. In addition to this, we will provide an explicit legal opt-in of the consumer agreeing for the brand to get in touch at a later stage.

Profiled leads are Simple Leads + any three additional questions the brand wishes to ask. Like, what are your key health concerns?

Engaged leads are Simple Leads + Engagement with the brand’s content like a video or an infographic and getting users to take part in a quiz to ensure they have spent time with the brand.

The reason WOOP can offer leads for Pregnant, New Moms and Older Moms for cheaper is because we have built a strong base targeted at this consumer segment. Thus re-targeting the same consumer becomes extremely cost-efficient for us. Also, we can monetize the same user with multiple-brands making it easier for us to stay competitive.

The only way to register with WOOP is via Facebook, and hence the email and mobile provided are Facebook verified.

In addition to what Facebook already captures, we capture over 1000 data points such as health concerns, brand/category usage, psychographics and much more. This allows us to profile the users much deeper than the options available on Facebook.

WOOP ensured deeper engagement with a consumer by enabling them to play missions on our platform. These are byte-sized formats of consuming content. There are many different types of engagement formats such as myth vs facts, flip the cards, fill in the blanks, watch videos and much more that ensures a consumer has understood a branded piece of content.

From our platform analytics, we can see that users spend approximately 5 minutes per session on WOOP. We can also see that the no. of sessions on average is 2. And thus the calculation of 10 minutes.

In a category campaign, multiple brands are talking to the same consumer. They all get one mission. Think of it like a magazine, where the consumer value is very high. The benefit of a category campaign is that it’s more cost-effective and for the same amount of money, the brand can reach a higher no. of users. In a brand campaign, the entire journey is exclusively for the brand. While the benefit here is DEEPER engagement, the no of users reached will drop comparatively.

If your brand is availing the leads facility, then after asking the consumers for permission, we will share the details.

WOOP is not an agency but a platform. Several brands of similar categories are often on WOOP. There is no restriction for users to choose which brand they wish to engage with. However, if a user decides to advocate a specific brand, then we try and make sure they are not invited to promote a competitive brand within at least one year.

WOOP offers a variety of advocacy formats including:

• 1. Social media conversations (Facebook, Instagram, Linkedin)
• 2. Dark Social (Whatsapp, Closed FB groups)
• 3. SEO-linked platforms (Quora, Google Maps, YouTube)
• 4. E-Commerce Platforms (Amazon, Flipkart, FirstCry, Nykaa)

Different agencies calculate this differently. From our platform analytics (as an average across all the campaigns we have run), we know that we have 60 impressions and 20 unique reach per share. But often agencies quote this basis 70% of potential friends reached on Facebook. With that logic, we would have approximately 237 people reached for every share done on WOOP.

Yes, our Facebook and Instagram API’s show us that.

We work with brands to identify the content they already own that is most likely to be shareworthy. So yes, in that respect, the brand can control what the consumers finally share on their timelines.

This depends on the industry. It ranges between 20-40% of the no. of users engaged.

The maximum no. of shares in a month can be close to around 20,000 on full capacity. This effectively means a reach of 20 lacs per month.

WOOP can drive UGC posts on Facebook, Instagram, YouTube and Quora.

Both options are available. The UGC can be shared with only the brand, for future use, or directly on their social profiles.

Yes. We take explicit opt-ins from users to use their UGC for brand promotions. Having said that, it’s always best to get back to them and re-share what we intend to use and how, before doing so.

We presume the reach of the content is the same as a regular FB post. However, the credibility of the UGC is a lot higher, and usually, engagement with the post is a lot higher as well.

WOOP is a great way to get multiple things done all together vs always recruiting the same user again and again for different contests and different UGC. The ROI of user acquisition for any contest goes up significantly.

We have a WhatsApp API built-in as well, which makes it easy for women to share content on WOOP via WhatsApp. On clicking the icon, the phone books open up and sharing will share pre-loaded content onto their chosen contact or group pages. We can control the messaging.

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Yes. You are welcome to have discount codes for your brand given out on the WOOP platform.

Yes. We can share addresses for sampling by the client. We can also do the last mile sampling ourselves, WOOP has professional tie-ups for the same.

We have a community of women consumers on WOOP. Currently, over 4 lac of them engage with brands on our proprietary gamified platform. These women learn about the brands, try them and advocate them. One of the sub-verticals of this Advocacy is Reviews. Given the complexities around Reviews these days, we have detached this vertical and run it independently.

We cannot guarantee that a brand’s rating will go up. We can only try our best to make sure the reviews you get are a healthy mix of 5 and 4-star reviews. Over a period of time, your rating should go up, but we cannot guarantee that as we don’t know how your organic reviews rank over time.

WOOP can get reviews written in multiple places that don’t need verification. However, it’s vital for us to know that the user has genuinely used your product before writing a review. So if it’s not a verified purchase, then your brand will have to send across samples to the users for them to write a review.

We drive over 3000 to 5000 reviews for various brands. The limit is as high as you would like to go. However, the number of reviews for your brand should be decided by good momentum and the number of reviews you already have.

The best time to drive reviews for your brand is when your brand is JUST launching. Amazon doesn’t have an understanding of what is the average no.of reviews a product like this is likely to get in a week (so blocking of review writing is less likely to happen). Also, around launch amazon presumes the brand is doing a lot of marketing promotions leading to higher sales as well.