If you are getting leads via FB ads, can’t we do the same thing? Or use another agency to do the same thing? Why is going via WOOP cheaper?

The reason WOOP can offer leads for Pregnant, New Moms and Older Moms for cheaper is because we have built a strong base targeted at this consumer segment. Thus re-targeting the same consumer becomes extremely cost-efficient for us. Also, we can monetize the same user with multiple-brands making it easier for us to stay competitive.