Kaya

To leverage the loyal customers of Kaya Clinic to increase reviews and generate social recommendations and referrals.

Objectives

To leverage the loyal customers of Kaya Clinic to increase reviews and generate social recommendations and referrals.

Strategy

We created a campaign called “Kaya Ambassadors”, where consumers did simple tasks called missions to learn more about the product, give feedback, create and share content, write reviews and in exchange won rewards, in proportion to their contribution.

WOOP delivers deep engagement

  • 1263

    brand partners

  • 2.2

    Missions done per user

User generated content

We created a campaign called “Kaya Ambassadors”, where consumers did simple tasks called missions to learn more about the product, give feedback, create and share content, write reviews and in exchange won rewards, in proportion to their contribution.

The impact of the campaign

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2293
Brand content shared

200
Reviews written

2,000 Appointments taken

Hear from our clients

Aravind R P

VP Marketing, Kaya Marico Enterprises

“ Word of mouth is by far the most powerful driver of new customers for Kaya. WOOP provides us a structured and scalable model to motivate our customers to recommend friends and write online reviews of their experience. We have seen a very significant increase in online reviews after the WOOP engagement”

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