To leverage the loyal customers of Kaya Clinic to increase reviews and generate social recommendations and referrals.
To leverage the loyal customers of Kaya Clinic to increase reviews and generate social recommendations and referrals.
We created a campaign called “Kaya Ambassadors”, where consumers did simple tasks called missions to learn more about the product, give feedback, create and share content, write reviews and in exchange won rewards, in proportion to their contribution.
1000 Women were invited to join the campaign basis their fit with the Kaya target audience
They had to complete fun missions like Learn, Share feedback etc. and earned points for every mission completed
brand partners
Missions done per user
We created a campaign called “Kaya Ambassadors”, where consumers did simple tasks called missions to learn more about the product, give feedback, create and share content, write reviews and in exchange won rewards, in proportion to their contribution.
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“ Word of mouth is by far the most powerful driver of new customers for Kaya. WOOP provides us a structured and scalable model to motivate our customers to recommend friends and write online reviews of their experience. We have seen a very significant increase in online reviews after the WOOP engagement”
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