We aim to create a sustainable source of funding for education of the girl child
What inspires us
Over 20 million girls in India risk dropping out of school every year. Educating girls is critical if India is to become a happy, humane and prosperous society. We come to work every day knowing that we have the potential to make a difference on multiple fronts. We can make marketing more authentic, we can give consumers a tangible as well as fulfilling return for the time they spend online and we can also help educate more girls so that India as a society is on a positive path. 5 billion WOOP points can create 10 million school hours and educate 50,000 girls, while generating 10 million Advocacy actions for brands and rewards for 2 million consumers.
Hear our co-founder talk about the birth of a platform that helps make Marketing a Force for Good
The Team behind WOOP
Here’s to the people making this world a better place, one brand-conversation at a time.
Rashi Mittal Nair
Co-Founder
Asit Gupta
Co-founder
Priya Sood
Head of Community & Communications
Anju Mittal
Director
Agnes Sunny
Sr. Campaign Specialist
Priyanka Shukla
Head of Digital – MY & PH
Mudit Chandak
Associate Finance Manager
Manasa Maddala
Digital Operations
Saloni Saraogi
Digital Manager
Join our team
By 2020, WOOP hopes to generate 1 billion engagement points, which will create 2 million school days and educate over 10,000 young girls. So if you too, believe, that community-marketing is the future of marketing, join us in our journey.
Head of Marketing
Location: Mumbai
As the Head of Marketing you need to lead the Brand strategy team and be responsible for all lead-generation, client pitches, campaign ideas, project deliverables and all things brand-related. You will report to the CEO.
Learn More
Brand Strategist
Location: Mumbai
As a Brand Strategist you need to understand client requirements, and develop campaigns based on their needs. You are also responsible for pitches and closing the negotiations. You will report to the Head of Marketing.
Learn More
Digital Strategist
Location: Mumbai
As a Digital Strategist you need to develop solutions to meet clients' brand objectives based on consumer insights & data. You are responsible for spotting trends and technologies that play roles in consumer's lives and have familiarity with SEM/SEO strategies. You will report to the Head of Digital Strategy.
Learn More
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Head of Marketing
Posted on: 11 Nov 19
Location Mumbai
Job Type Full-Time
Experience 2-5 Years
Job Description
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Prepare and manage monthly, quarterly and annual budgets for the Marketing department
Set, monitor and report on team goals
Design branding, positioning and pricing strategies
Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Analyze consumer behavior and determine customer personas
Identify opportunities to reach new market segments and expand market share
Craft quarterly and annual hiring plans
Monitor competition (acquisitions, pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
Participate in the quarterly and annual planning of company objectives
Requirements
- Minimum 5 years of experience as a marketing specialist, preferably within our industry
